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Título: Principles Of Internet Marketing | |
| Autor: Hanson, Ward | Precio: $1274.00 | |
| Editorial: South - Western | Año: 2000 | |
| Tema: Internet, Marketing, Mercadotecnia | Edición: 1ª | |
| Sinopsis | ISBN: 0538875739 | |
| This pioneering textbook lays the foundation for using the most exciting marketing medium in decades. It shows what makes the Internet new and different, what techniques work and which don´t, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet Marketing fits into the rest of an organizations marketing strategy. | ||
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