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portada Descargar ficha PDF Título: Value Profit Chain: Treat Employees Like Customers And Customers Like Employees
Autor: Heskett / Sasser / Schlesinger Precio: $420.00
Editorial: Free Press Año: 2003
Tema: Valores, Empresa, Sociales Edición:
Sinopsis ISBN: 0743225694
Serving employees well and knowing when to "fire" a customer will boost a firm's bottom line, according to this team of Harvard Business School professors. The authors of The Service Profit Chain here stress the creation of lifetime customers and detail the complex relationship between employee satisfaction, customer retention and profitability.
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