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Título: Personal Selling | |
| Autor: Anderson (Et. Al.) | Precio: $1982.00 | |
| Editorial: Houghton Mifflin | Año: 2007 | |
| Tema: Tecnologia | Edición: 2ª | |
| Sinopsis | ISBN: 9780618645701 | |
| Rapid growth in telecommunication technologies and global markets has propel1ed personal selling into one of the most dynamic, fast changing, and rewarding of al1 the business professions. Organizations in busness-to- business markets are using innovative approaches, sales channels, and tech- nologies toprofitably sel1 their products and services in the global market. Several behávioral, technological, and managerial forces are influencing buyer-sel1er relationships, and they are changing the way sales activities are carried out and how salespeople understand, prepare for, and accomplish their jobs. | ||
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Última actualización: Jul 2019