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portada Descargar ficha PDF Título: Strategic Management And Competitive Advantage: Concepts And Cases
Autor: Barney / Hesterly Precio: $656.00
Editorial: Pearson/Prentice Hall Año: 2005
Tema: Negocios, Estrategias, Gerencia Edición:
Sinopsis ISBN: 9780131542747
For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
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