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portada Descargar ficha PDF Título: Retail Management: A Strategic Approach
Autor: Berman / Evans Precio: $1070.00
Editorial: Pearson/Prentice Hall Año: 2006
Tema: Gerencia, Estrategias, Negocios Edición: 10ª
Sinopsis ISBN: 9780131870161
This best seller provides a balance between theory and practice, useful career information, and a comprehensive package of ancillaries. It takes a strategic approach to decision making.

The volume provides an overview of strategic retail management, and provides a careful examination of situation analysis, targeting customers and gathering information, choosing a store location, managing a retail business, merchandise management and pricing, communicating with the customer and integrating and controlling the retail strategy.
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