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portada Descargar ficha PDF Título: Global Strategic Management
Autor: Lasserre Philippe Precio: $1087.50
Editorial: Palgrave Año: 2008
Tema: Empresas Internacionales, Globalizacion, Negocios Edición:
Sinopsis ISBN: 9780230008366
Strategic Management is at the core of any business. The second edition of Global Strategic Management embraces traditional strategic management teaching, but extends it to a world scale. It offers insight into the impact of globalization on business organizations and into how managers could and should react. The text combines a strategic and managerial approach to global issues, blending theory and practical, empirical examples to great effect.
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