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Título: Strategic Marketing | |
| Autor: Cravens | Precio: $429.00 | |
| Editorial: Mc Graw Hill Interamericana de Mexico | Año: 2008 | |
| Tema: Marketing, Empresa, Tecnicas | Edición: 9ª | |
| Sinopsis | ISBN: 9780071263351 | |
| New and expanded scope-This new edition accentuates the global perspective in which the author team provides an extensive range of global involvement. This new scope allows students to recognize that competing in any market today requires a global perspective.
New and expanded scope-This new edition accentuates the global perspective in which the author team provides an extensive range of global involvement. This new scope allows students to recognize that competing in any market today requires a global perspective. New and current applications of business marketing initiatives are included in every chapter. These new features allow students to examine strategy, innovations, relationships, global ethics and corporate responsibility, Internet, and metrics aspects of business practice. Applications stress the management of strategic relationships throughout the value chain. New and current applications of business marketing initiatives are included in every chapter. These new features allow students to examine strategy, innovations, relationships, global ethics and corporate responsibility, Internet, and metrics aspects of business practice. Applications stress the management of strategic relationships throughout the value chain. |
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Última actualización: Jul 2019