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Comercio Internacional (I): Mercadotecnía Internacional Importación-Exportación Mercado H, Salvador. Cesol |
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Conocimiento Para Innovar. Cómo Evitar la Miopía en la Gestión del Conocimiento Arboníes, Ángel Ediciones Diaz de Santos |
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2007 Level 1. Financial Statement Analysis. Vol 3. Cfa Institute. Pearson Educacion de Mexico S.A. de C.V. |
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Título: Retailing Management | |
Autor: Levy | Precio: $524.00 | |
Editorial: Mc Graw Hill Companies | Año: 2008 | |
Tema: Empresa, Tecnicas, Negocios | Edición: 7ª | |
Sinopsis | ISBN: 9780071284240 | |
Known for its strategic look at retailing and current coverage, this new 6th edition continues to be organized around a model of strategic decision-making. One of the major advantages of the Levy/Weitz approach is the text's readability, organization, and its emphasis on how students can come to grips with real retailing issues and be able to solve problems. The text's logical organization around a decision-making process allows readers to learn about the process of strategic decisions first before moving on to decision implementation. The implementation decisions are broken down into merchandise management decisions and store management decisions, just as they would be in a real retailing setting. |