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Título: Launching New Ventures. An Entrepreneurial Approach | |
| Autor: Allen Kathleen | Precio: $2595.00 | |
| Editorial: Houghton Mifflin | Año: 2005 | |
| Tema: Empresa, Negocios, Textos | Edición: 4ª | |
| Sinopsis | ISBN: 9780618528073 | |
| In Launching New Ventures, Allen prepares students to spearhead new initiatives--paying special attention to the process and activities required before a start-up can open for business. A conversational approach engages and encourages students to rely on this text as more than just a reference book. Real-world case studies, new venture checklists, plus Allen's own firsthand experience guide students through the logical process of recognizing an opportunity, testing a business concept, and implementing a formal business plan. Updated Case Studies and Entrepreneur Profiles showcase a range of high-profile start-ups and their founders, while accompanying discussion questions allow students to apply their analytical skills. The enhanced ancillary package--with new testing, video, and online resources--makes course management more efficient and learning more dynamic. | ||
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Última actualización: Jul 2019