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Título: Interactive Services Marketing | |
| Autor: Fisk/ Grove/ John | Precio: $1986.00 | |
| Editorial: Houghton Mifflin | Año: 2007 | |
| Tema: Textos, Marketing | Edición: 3ª | |
| Sinopsis | ISBN: 9780618641802 | |
| Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities. | ||
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Última actualización: Jul 2019