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Título: Introduction To Electronic Commerce | |
| Autor: Turban Efraim | Precio: $590.00 | |
| Editorial: Pearson Educacion de Mexico S.A. de C.V. | Año: 2010 | |
| Tema: Comercio | Edición: 3ª | |
| Sinopsis | ISBN: 9780136109235 | |
| Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view.
Overview of Electronic Commerce; E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce; Retailing in Electronic Commerce: Products and Services; Online Consumer Behavior, Market Research, and Advertisement; B2B E-Commerce; Innovative EC Systems: From E-Government and E-Learning to C2C E-Commerce and Collaborative Commerce; The Web 2.0 Environment and Social Networks; Mobile Computing and Commerce; E-Commerce Security and Fraud Protection; Electronic Payment Systems, Order Fulfillment, and Other Services; EC Strategy and Implementation: Justification, Globalization, SMEs, and Regulatory and Ethical Issues Perfect for anyone looking for a brief or supplemental text on EC. Ideal for busy executives. |
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Última actualización: Jul 2019