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Título: Logo Design Workbook: A Hands-On Guide To Creating Logos | |
| Autor: Noreen Morioka, Terry Stone Sean Adams | Precio: $450.00 | |
| Editorial: Rockport Publishers | Año: 2016 | |
| Tema: Diseño, Diseño Audiovisual, Artes Visuales | Edición: 1ª | |
| Sinopsis | ISBN: 9781592532346 | |
| Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?"
In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results. |
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Última actualización: Jul 2019