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Autor: Precio: $260.00
Editorial: Año: 1998
Tema: Edición: 3ª
Sinopsis ISBN: 9780844233550
This new edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques.
* Gets students involved by having them create hypothetical promotions based on models of success. * Provides real-life examples to stimulate classroom discussion as students examine and debate real cases. * Discusses the newest innovations in the field.
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