Librería Bonilla. Desde 1950

	Título:
	Autor:	Precio: $420.00
	Editorial:	Año: 1994
	Tema:	Edición: 1ª
	Sinopsis	ISBN: 0029216052
	In this definitive and revealing history, Henry Mintzberg, the iconoclastic former president of the Strategic Management Society, unmasks the press that has mesmerized so many organizations since 1965: strategic planning. One of our most brilliant and original management thinkers, Mintzberg concludes that the term is an oxymoron -- that strategy cannot be planned because planning is about analysis and strategy is about synthesis. That is why, he asserts, the process has failed so often and so dramatically.

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