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Autor: Precio: $1982.00
Editorial: Año: 2007
Tema: Edición:
Sinopsis ISBN: 9780618645701
Rapid growth in telecommunication technologies and global markets has propel1ed personal selling into one of the most dynamic, fast changing, and rewarding of al1 the business professions. Organizations in busness-to- business markets are using innovative approaches, sales channels, and tech- nologies toprofitably sel1 their products and services in the global market. Several behávioral, technological, and managerial forces are influencing buyer-sel1er relationships, and they are changing the way sales activities are carried out and how salespeople understand, prepare for, and accomplish their jobs.
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