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portada Descargar ficha PDF Título:
Autor: Precio: $1965.00
Editorial: Año: 2005
Tema: Edición: 3ª
Sinopsis ISBN: 9780618640195
Hatten offers a balanced look at both entrepreneurship and small business management_concentrating throughout on how a small organization can achieve and maintain a sustainable competitive advantage.
The text also includes a full chapter on the business plan, plus two sample plans written by students for service and retail businesses.
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