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portada Descargar ficha PDF Título: Growing And Managing a Small Business. An Entrepreneurial Perspective
Autor: Allen, Kathleen Precio: $2705.00
Editorial: Houghton Mifflin Año: 2006
Tema: Empresa, Desarrollo, Negocios Edición:
Sinopsis ISBN: 9780618705092
Growing and Managing a Small Businessprovides students with a comprehensive introduction to business ownership and management from the start-up phase through growth and harvest. Decidedly entrepreneurial in focus, this book departs from the traditional small business management text by incorporating themes and principles appropriate to managing small companies in a dynamic, global environment. In addition to up-to-date coverage of risk management and strategies for "harvesting the business," the Second Edition introduces several new chapters that examine topics such as ethics and social responsibility, family businesses, and technology.
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