Librería Bonilla. Desde 1950

	Título:
	Autor:	Precio: $351.89
	Editorial:	Año: 2001
	Tema:	Edición: 1ª
	Sinopsis	ISBN: 9780139696947
	Creating Breakthrough Products identifies key factors associated with successful innovation, and presents an insightful and comprehensive approach to building products and services that redefine markets -- or create new ones. Learn to identify Product Opportunity Gaps that can lead to enormous success; control and navigate the "Fuzzy Front End" of the product development process; and leverage contributions from diverse product teams -- while staying relentlessly focused on your customer's values and lifestyles.

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