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portada Descargar ficha PDF Título:
Autor: Precio: $931.00
Editorial: Año: 2007
Tema: Edición: 2ª
Sinopsis ISBN: 9780763738914
This book explores two aspects of public health marketing. Section 1 details the marketing challenges that the industry of public health faces. Section 2 outlines the steps involved in planning a specific public health campaign. In the era of managed care both aspects of marketing are crucial to the survival of public health. This book is a must for public health practitioners and students.
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