Librería Bonilla. Desde 1950

	Título:
	Autor:	Precio: $1986.00
	Editorial:	Año: 2007
	Tema:	Edición: 3ª
	Sinopsis	ISBN: 9780618641802
	Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities.

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