Librería Bonilla. Desde 1950

	Título:
	Autor:	Precio: $2784.00
	Editorial:	Año: 2005
	Tema:	Edición: 3ª
	Sinopsis	ISBN: 9780618507252
	Hatten offers a balanced look at both entrepreneurship and small business management_concentrating throughout on how a small organization can achieve and maintain a sustainable competitive advantage. In response to reviewer suggestions, the Second Edition has been revised to feature financial and legal topics earlier. In addition, Hatten highlights e-commerce at relevant points throughout the text and in "@e-biz" boxed inserts that discuss online marketing, surfing for a franchise, and finding financing on the Web among other issues. The text also includes a full chapter on the business plan, plus two sample plans written by students for service and retail businesses.

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