Librería Bonilla. Desde 1950

	Título:
	Autor:	Precio: $560.00
	Editorial:	Año: 2008
	Tema:	Edición: 2ª
	Sinopsis	ISBN: 9780500287330
	Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color.

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