Librería Bonilla. Desde 1950

	Título:
	Autor:	Precio: $518.00
	Editorial:	Año: 2009
	Tema:	Edición: 9ª
	Sinopsis	ISBN: 9780138157180
	This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing accountability and return on investments, and direct and online marketing. For marketing professionals who believe customer value is the driving force behind every marketing strategy.

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