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Precio: $522.00
Editorial:
Año: 2011
Tema:
Edición: 1ª
Sinopsis
ISBN: 9780415802383
Organized around key industrial terms - platforming, networking, tracking, timeshifting, placeshifting, schedule-shifting, micro-segmenting, and channel branding - this book is essential for understanding how creative and industrial forces have worked together to transform the way we watch TV...