Librería Bonilla. Desde 1950

	Título:
	Autor:	Precio: $347.06
	Editorial:	Año: 2011
	Tema:	Edición: 2ª
	Sinopsis	ISBN: 9780198072638
	Contains a unique framework to evaluate nascent business ideas Covers operations, marketing, finance, public issues, and laws relating to intellectual property Includes many examples and case studies culled from real-life experiences of entrepreneurs Provides project work in each chapter, which will need interaction with entrepreneurs, experts, and concerned officials Revised and updated content in all chapters Two new chapters on 'business models' and 'the social entrepreneur'. New cases that highlight the recent business dynamics.

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