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Título: Value-Based Marketing For Bottom-Line Success | |
| Autor: De Bonis, Nicholas | Precio: $529.00 | |
| Editorial: Mc Graw Hill Interamericana de Mexico | Año: 2003 | |
| Tema: Marketing, Exito Empresarial, Comercializacion | Edición: 1ª | |
| Sinopsis | ISBN: | |
| VALUE-BASED MARKETING FOR BOTTOM-LINE SUCCESS provides you with a targeted, five-step model for identifying the value expectations of your target customers, delivering that value, and then obtaining the feedback necessary to consistently measure and improve upon that value. | ||
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