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portada Descargar ficha PDF Título: International Marketing
Autor: Graham, Cateora Precio: $547.00
Editorial: Mc Graw Hill Interamericana de Mexico Año: 2007
Tema: Marketing, Internacional, Mercadotecnia Edición: 13ª
Sinopsis ISBN: 9780071105941
This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology¿s impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.
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