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portada Descargar ficha PDF Título: Global Marketing Management
Autor: Kotabe, Masaaki / Helsen, Kristiaan Precio: $600.00
Editorial: John Wiley & Sons Inc. Año: 2008
Tema: Marketing, Mercadotecnia, Gerencia Edición:
Sinopsis ISBN: 9780471755272
Global Marketing Management prepares the reader to become an effective manager, overseeing global marketing activities in an increasingly competitive environment. The approach presents marketing with an interdisciplinary, cross-functional perspective, where the marketer has a sound understanding of how the various functional areas interface with marketing.
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