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portada Descargar ficha PDF Título: Value Driven Intellectual Capital. How To Convert Intangible Corporate Assets In
Autor: Sullivan, Patrick Precio: $490.00
Editorial: John Wiley & Sons Inc. Año: 2000
Tema: Marketing, Valores, Capitalismo Edición:
Sinopsis ISBN: 9780471351047
The book's appendix is a valuable distillation for corporate and financial executives, managers, researchers, and analysts of IC's basic working concepts and definitions, including the principles underlying value creation and value extraction, the concepts and strategies used by successful companies, the sources of value for knowledge companies, and the mechanisms used to convert that value into real profits.
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