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Título: Global Marketing | |
| Autor: Keegan / Green | Precio: $524.00 | |
| Editorial: Pearson/Prentice Hall | Año: 2005 | |
| Tema: Mercadotecnia, Marketing, Globalizacion | Edición: 4ª | |
| Sinopsis | ISBN: 9780131469198 | |
| "The main strength [of Global Marketing] is the ability of the authors to link examples to the basic theoretical concepts that has been previously discussed or that assumed to be known from previous principles class." - University of Central Florida reviewer
"Strengths of [Global Marketing] include clarity in writing, good organization, strong examples/illustrations, and an industry, or as my students say-"real world," perspective." - Samford University reviewer "I found the explanation of documentary credit to be excellent. This is a concept that students often misunderstand in other textbooks." - Samford University reviewer |
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