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Título: Design And Marketing Of New Products | |
| Autor: Urban / Hauser | Precio: $2179.91 | |
| Editorial: Pearson/Prentice Hall | Año: 1993 | |
| Tema: Marketing, Mercadotecnia, Diseño | Edición: 2ª | |
| Sinopsis | ISBN: 9780132015677 | |
| A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if state-of-the-art methods and perspectives ... integrates marketing, R&D, production engineering, and financial aspects of new product design and marketing ... uses real-world examples to illustrate issues and solutions. | ||
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