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Título: Crisis Communications a Casebook Approach | |
| Autor: Fearn Kathleen | Precio: $435.00 | |
| Editorial: Routledge | Año: 2011 | |
| Tema: Comunicacion, Crisis, Aprendizaje | Edición: 4ª | |
| Sinopsis | ISBN: 9780415881777 | |
| No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners. | ||
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Última actualización: Jul 2019