Librería Bonilla. Desde 1950

	Título:
	Autor:	Precio: $759.00
	Editorial:	Año: 2008
	Tema:	Edición: 12ª
	Sinopsis	ISBN: 9780136015703
	Fred R. David's revision of his popular text gives students of all levels a thorough and interesting introduction to strategic management _ one that will show you the value and the excitement of the field. Now with a greater emphasis on the use of technology and international strategic management, this eighth edition includes fascinating new cases, a useful model, handy matrices, and much more: A new box on e-commerce appears in every chapter A new Cohesion Case featuring America Online illustrates key concepts at the end of each chapter Up-to-date international coverage has been integrated throughout the text Over 50 Experiential Exercises that help you learn new management skills A practical _ not theoretical _ orientation that shows you how to apply what you're reading about Available with "Mastering Strategy" _ the most extensive cross-platform business education resource in the world MYPHLIP _ Prentice Hall's industry standard Web gives you one-click access to all of the resources created by our award-winning team of educators.

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