Tels.: DF (55) 55 54 94 02 • Cuernavaca (777) 102 83 86
portada Descargar ficha PDF Título:
Autor: Precio: $1856.00
Editorial: Año: 2010
Tema: Edición: 3ª
Sinopsis ISBN: 9780136049968
This book focuses on the unique characteristics of the high-tech environment and the marketing challenges those characteristics pose. Readers will learn best-practices high-technology marketing-adaptations to standard marketing practices for success in high-tech markets. Filled with decision frameworks and strategies that reflect cutting-edge research and practice, this book includes a plethora of global examples and applications.
Disponibilidad: Bajo pedido    Contáctanos  ó Solicítalo
Librería Bonilla SA de CV © Todos los derechos reservados. 2019
Última actualización: Jul 2019